Privacy Policy

Privacy Policy of DIVA UNIVERSE

This Privacy Policy describes how your personal information is collected, used, and shared when you visit divauniverse.com (the "Site") or make a purchase.

1. Personal Information Collected

When you visit the Site, we automatically collect certain information about your device, including:

  • Your web browser

  • Your IP address

  • Your time zone

  • Certain cookies installed on your device

Additionally, as you browse the Site, we collect information about the web pages or products you view, the websites or search terms that referred you to the Site, and how you interact with the Site. These data are referred to as "Device Information".

We collect Device Information using the following technologies:

  • Cookies: Small data files stored on your device

  • Log files: Record actions on the Site

  • Web beacons and tags: Electronic files used to track your browsing

We also use third-party tracking tools such as Facebook Pixel, TikTok Pixel, and Google Tag Manager to analyze visitor behavior and improve our marketing campaigns.

Additionally, when you make or attempt to make a purchase through the Site, we collect certain personal information from you, including:

  • Your name

  • Billing and shipping address

  • Payment information (Credit card, PayPal, Klarna, Apple Pay, Google Pay)

  • Email address

  • Phone number

These data are referred to as "Order Information".

Outside of Shopify, we also collect information through newsletters, contests, and sign-up forms.

2. How We Use Your Personal Information

We use the Order Information collected to:

  • Process your orders and payments

  • Arrange for the shipping of your products

  • Send you invoices and order confirmations

  • Communicate with you

  • Prevent fraud and potential risks

  • Provide you with promotional offers and personalized recommendations

We use Device Information to:

  • Analyze and optimize our Site

  • Monitor the effectiveness of our marketing campaigns

  • Prevent fraud and unauthorized access

  • Display ads tailored to your interests

3. Sharing Your Personal Information

We share your Personal Information with third parties that help us improve your experience on the Site:

  • Shopify, to host and operate our online store (see their privacy policy here: Shopify Privacy Policy)

  • Google Analytics, to analyze user navigation (see their privacy policy here: Google Privacy Policy)

  • Facebook and TikTok, for targeted advertising

We may also disclose your Personal Information if required by law or to protect our rights.

4. Behavioral Advertising

We use your personal information to display targeted ads via Facebook Ads, Google Ads, and TikTok Ads.
This means you may see personalized advertisements based on your browsing activity on our Site.

5. Rights of European Residents

If you are a European resident, you have the right to:

  • Access your personal information

  • Request corrections, updates, or deletions

  • Object to the use of your data for direct marketing purposes

To exercise these rights, please contact us using the details below.

6. Data Retention

We retain your Order Information for as long as necessary to fulfill our legal, accounting, and customer service obligations, unless you request its deletion.

7. Minors

The Site is not intended for individuals under 18 years old.

8. Changes

We may update this privacy policy at any time to reflect changes in our practices or for legal and regulatory reasons.

9. Contact Us

For any questions or requests regarding our privacy policy, you can contact us at:

Email: .........................................................................
Mailing Address: ......................................................................